Chicken Cottage franchise

History

In 1994 the first Chicken Cottage store was opened in Wembley, North London and it was here that the Chicken Cottage concept began to take shape. Our immediate goal was the creation of a unique taste, closely followed by the conception of a memorable logo and individual brand identity.

We were determined to produce a product that would not only be successful in the UK but around the world and realised that winning the ‘battle of the globals’ lay with the novel taste of our product.

When it came to the taste, this is where Khalid's passion for cooking and experimentation really came into its own, developing products that were set to become core to the success of Chicken Cottage in our global reach.

Looking good - Brand concerns

We needed to find a name and a logo that represented our non-exclusionary ethos and would send a strong message to the public about what it means to experience our concept. After much deliberation, Chicken Cottage was chosen as this name embodied not only the main focus of attention i.e. chicken, but also conjured up images of home cooking in cosy environments that was non-intimidating and welcoming.

The logo produced was novel, fresh and ahead of its time based on an abstract view of two chicken heads that continues to be main focus of our brand identity today. The trademark was quickly protected and registered to avoid plagiarism and allowed us to concentrate on promoting our brand and maintaining brand integrity, without fear of dilution with blatant copying.